While the corona pandemic #2020 brought to fore the need to continuously and critically invest in Employer Branding and forge even deeper connections with talent both inside and outside the firm; #2021 opened new challenges and opportunities for employer branding owing to the biggest reset that the world of work ever witnessed or manifested; and #2022 looks no different given the pandemic is showing no signs of abatement.
BC, AC (Before Corona, After Corona): EMPLOYER BRANDING BECOMES COMPLEX
Before corona (year 2020) employer branding was all about ‘the candidate’, where acquisition was the main goal; after corona in 2020 &…
One fine day, almost overnight, all employers were grappling with questions like:
How do you talk about a work that is not happening in a physical setting (office anymore)?
How do you talk about a work experience that is not happening in communities (anymore)?
How do you build a culture when there is no office anymore?
How do you continue to induct new talent and train current talent in a #stayathome economy?
How do you engage employees when they are distant yet experiencing ‘much-needed’ closeness with families?
How do you show solidarity, put people first and allay fears of layoffs…
Engaging talent is not easy. More so because of the pandemic. The disruption and the digital competition has intensified. During corona, it is more difficult to attract and engage talent. Sometimes you are at your wits end for ideas to create new kinds of content.
We have therefore put together an exhaustive list of content generation formats that you can use to put your employer value proposition in front of your target audience in meaningful and engaging ways.
WHY? BECAUSE CONTENT IS THE FUEL THAT FEEDS YOUR EMPLOYER BRANDING ENGINE
Using this most exhaustive list of #contentmarketingideas focus on building…
We are just six months away from the most awaited year of the century, “Year 2020”. While analysts are busy predicting what new does 2020 hold for culture, technology, sciences, business, and banking, we at Phoenix TalentX Branding are ready to give you a lowdown on how to devise employer branding strategies that are just as sassy, swanky, tech-savvy, wicked and fly as your centennial and millennial talent!
Read on, to pace on your branding efforts…
We all have seen the pop-ups saying ‘Hi there, can I help you?’ when we visit a website. Undeniably, they have been of great…