170+ CONTENT MARKETING IDEAS FOR EMPLOYER BRANDING 2021

Phoenix Talentx Branding
3 min readMay 21, 2021

SCROLL THROUGH THE MOST EXHAUSTIVE, ENGAGING & SNACKABLE CONTENT MARKETING PLAN TO ENGAGE TOP TALENT DURING A PANDEMIC

Engaging talent is not easy. More so because of the pandemic. The disruption and the digital competition has intensified. During corona, it is more difficult to attract and engage talent. Sometimes you are at your wits end for ideas to create new kinds of content.

We have therefore put together an exhaustive list of content generation formats that you can use to put your employer value proposition in front of your target audience in meaningful and engaging ways.

WHY? BECAUSE CONTENT IS THE FUEL THAT FEEDS YOUR EMPLOYER BRANDING ENGINE

Using this most exhaustive list of #contentmarketingideas focus on building excitement and eliciting an emotional response from not only your candidates but also your employees. Generate a feeling of pride, tug their heart strings and alter brand perceptions.

You can use both long form content and short form content to work in your brand’s favor.

Long-form content offers great depth of information on your company and its mission, relevant industry topics. It must have substance and purpose in order to be deemed useful by your talent group. While short form content need to be like instagram stories — short, sweet, helpful. So that it leads to more interactions with the audience.

So when you want to educate and inform your talent group use long form content and when you want drive engagement and give updates use “snackable content” by adding relevant buzzwords, and imagery.

Here you go with the ultimate curation of best content marketing formats:

Examples of Long-Form content formats:

  1. Achievements
  2. Bestsellers
  3. Blogs
  4. Brochures
  5. Case studies
  6. Certifications
  7. Checklists
  8. Contributions
  9. Communities
  10. Comparisons
  11. Courses
  12. CSR info
  13. Day in Life
  14. Decision Tree
  15. Do’s & Don’ts
  16. Documentary
  17. Ebooks
  18. Emailers
  19. Employee stories
  20. Employee Generated Content
  21. Explanatory Videos
  22. Factsheets
  23. Fictions
  24. Films
  25. Funding news
  26. Guides
  27. How to’s
  28. Industry News
  29. Ingredients
  30. Innovations
  31. Insights
  32. Inspiring Role Model Stories / Inspirational Content
  33. Instructions
  34. Interviews
  35. Issues
  36. Learning’s
  37. Lessons
  38. Lives — transcripts
  39. Making of…
  40. Media Articles
  41. Meet the Team
  42. Member Only content
  43. Metrics
  44. Mysteries
  45. PDFs
  46. Podcasts
  47. Powerpoints
  48. Press Release
  49. Product Showcases
  50. Products We Use
  51. Real Life
  52. Reasons why?
  53. Reports
  54. Results
  55. Reviews
  56. Roles we have
  57. Scripts
  58. Secrets
  59. Slideshare
  60. Solutions
  61. TEDx Talks
  62. Tests
  63. Tips
  64. Tools
  65. Tours
  66. Trends
  67. Ultimate guides
  68. Updates
  69. Vlogs
  70. Ways
  71. Webinars
  72. Webcast
  73. Whitepapers
  74. Video series
  75. Q & As

Examples of Short-Form content formats:

  1. Advises
  2. Affirmations
  3. Ask Me Anything (AMAs)
  4. Artwork
  5. Avatars
  6. Awards
  7. Advertisements
  8. Before and after
  9. Behind the stage
  10. Bots
  11. Breaking news
  12. Career journeys
  13. Cartoons
  14. Chats
  15. Charts
  16. Cinemagraphs
  17. Clips
  18. Code puzzles / Solve a Code
  19. Community Mural
  20. Content calendar
  21. Contests
  22. Copy writing
  23. Crack the Code
  24. Diagrams
  25. DIYs
  26. Doodles
  27. Elevator Pitches
  28. Examples
  29. Expectations Vs Reality
  30. FAQs
  31. Festive Wishes
  32. Fliers
  33. Flowcharts
  34. Follow the Pet
  35. Funny videos
  36. Games
  37. Gen Z Slangs
  38. Get to know me
  39. Gifs
  40. Graphs
  41. Goals
  42. Habits
  43. Hacks
  44. Happenings
  45. Hashtag branding
  46. Have you been to…
  47. Highlights
  48. Hobbies
  49. Infographics
  50. Interests
  51. Instagrams stories
  52. Invitations / Invites
  53. Jokes / Humor
  54. Job Tiles (TM)
  55. Jobgrams
  56. Listicles
  57. Memes
  58. Mistakes
  59. Moment of the day
  60. Myths
  61. Micro stories
  62. Moment marketing posts
  63. Mockumentary
  64. Offers
  65. Outfit of the day
  66. Personas
  67. Polls
  68. Postcards
  69. Puzzles
  70. Quotes
  71. Raw Videos (phone videos)
  72. Remix on Reactions
  73. Repurpose Images
  74. Skills
  75. Selfies
  76. Sms
  77. Sneak Peeks
  78. Social media posts
  79. Stats sheet
  80. Step by Step
  81. Taglines
  82. Templates
  83. Testimonials
  84. Tinder Bio / Profiles
  85. Trending Challenge
  86. Trending Music
  87. Tricks
  88. Trivia
  89. Tweet of the day
  90. Types
  91. Venn diagrams
  92. Virtual Billboards
  93. What’s in it for me?
  94. Question of the week
  95. Quizzes
  96. Etc. (coz we don’t know what new trends will spring up in 2021, so we always leave room for something new, something extra)

Don’t forget to create supporting visuals, illustrations to make your employer branding content more appealing.

And to articulate the ROI of your content marketing plan, measure the following:

  • reach and engagement for career-related opportunities on your social channels
  • best and worst performing content formats e.g. vlogs, reports, cinemagraph, videos, gifs etc.
  • top online channels
  • follower increase on career related social channels
  • traffic on careersite coming from content on social media

We hope this article did give you ‘some idea’ about ‘new ideas’ in using content marketing to elevate your employer brand.

Also do you think we have missed a format? Please do share content ideas that have worked for you in the comments section below!

Visit www.pxtxb.com for more informative content on #employerbranding

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