170+ CONTENT MARKETING IDEAS FOR EMPLOYER BRANDING 2021
SCROLL THROUGH THE MOST EXHAUSTIVE, ENGAGING & SNACKABLE CONTENT MARKETING PLAN TO ENGAGE TOP TALENT DURING A PANDEMIC
Engaging talent is not easy. More so because of the pandemic. The disruption and the digital competition has intensified. During corona, it is more difficult to attract and engage talent. Sometimes you are at your wits end for ideas to create new kinds of content.
We have therefore put together an exhaustive list of content generation formats that you can use to put your employer value proposition in front of your target audience in meaningful and engaging ways.
WHY? BECAUSE CONTENT IS THE FUEL THAT FEEDS YOUR EMPLOYER BRANDING ENGINE
Using this most exhaustive list of #contentmarketingideas focus on building excitement and eliciting an emotional response from not only your candidates but also your employees. Generate a feeling of pride, tug their heart strings and alter brand perceptions.
You can use both long form content and short form content to work in your brand’s favor.
Long-form content offers great depth of information on your company and its mission, relevant industry topics. It must have substance and purpose in order to be deemed useful by your talent group. While short form content need to be like instagram stories — short, sweet, helpful. So that it leads to more interactions with the audience.
So when you want to educate and inform your talent group use long form content and when you want drive engagement and give updates use “snackable content” by adding relevant buzzwords, and imagery.
Here you go with the ultimate curation of best content marketing formats:
Examples of Long-Form content formats:
- Achievements
- Bestsellers
- Blogs
- Brochures
- Case studies
- Certifications
- Checklists
- Contributions
- Communities
- Comparisons
- Courses
- CSR info
- Day in Life
- Decision Tree
- Do’s & Don’ts
- Documentary
- Ebooks
- Emailers
- Employee stories
- Employee Generated Content
- Explanatory Videos
- Factsheets
- Fictions
- Films
- Funding news
- Guides
- How to’s
- Industry News
- Ingredients
- Innovations
- Insights
- Inspiring Role Model Stories / Inspirational Content
- Instructions
- Interviews
- Issues
- Learning’s
- Lessons
- Lives — transcripts
- Making of…
- Media Articles
- Meet the Team
- Member Only content
- Metrics
- Mysteries
- PDFs
- Podcasts
- Powerpoints
- Press Release
- Product Showcases
- Products We Use
- Real Life
- Reasons why?
- Reports
- Results
- Reviews
- Roles we have
- Scripts
- Secrets
- Slideshare
- Solutions
- TEDx Talks
- Tests
- Tips
- Tools
- Tours
- Trends
- Ultimate guides
- Updates
- Vlogs
- Ways
- Webinars
- Webcast
- Whitepapers
- Video series
- Q & As
Examples of Short-Form content formats:
- Advises
- Affirmations
- Ask Me Anything (AMAs)
- Artwork
- Avatars
- Awards
- Advertisements
- Before and after
- Behind the stage
- Bots
- Breaking news
- Career journeys
- Cartoons
- Chats
- Charts
- Cinemagraphs
- Clips
- Code puzzles / Solve a Code
- Community Mural
- Content calendar
- Contests
- Copy writing
- Crack the Code
- Diagrams
- DIYs
- Doodles
- Elevator Pitches
- Examples
- Expectations Vs Reality
- FAQs
- Festive Wishes
- Fliers
- Flowcharts
- Follow the Pet
- Funny videos
- Games
- Gen Z Slangs
- Get to know me
- Gifs
- Graphs
- Goals
- Habits
- Hacks
- Happenings
- Hashtag branding
- Have you been to…
- Highlights
- Hobbies
- Infographics
- Interests
- Instagrams stories
- Invitations / Invites
- Jokes / Humor
- Job Tiles (TM)
- Jobgrams
- Listicles
- Memes
- Mistakes
- Moment of the day
- Myths
- Micro stories
- Moment marketing posts
- Mockumentary
- Offers
- Outfit of the day
- Personas
- Polls
- Postcards
- Puzzles
- Quotes
- Raw Videos (phone videos)
- Remix on Reactions
- Repurpose Images
- Skills
- Selfies
- Sms
- Sneak Peeks
- Social media posts
- Stats sheet
- Step by Step
- Taglines
- Templates
- Testimonials
- Tinder Bio / Profiles
- Trending Challenge
- Trending Music
- Tricks
- Trivia
- Tweet of the day
- Types
- Venn diagrams
- Virtual Billboards
- What’s in it for me?
- Question of the week
- Quizzes
- Etc. (coz we don’t know what new trends will spring up in 2021, so we always leave room for something new, something extra)
Don’t forget to create supporting visuals, illustrations to make your employer branding content more appealing.
And to articulate the ROI of your content marketing plan, measure the following:
- reach and engagement for career-related opportunities on your social channels
- best and worst performing content formats e.g. vlogs, reports, cinemagraph, videos, gifs etc.
- top online channels
- follower increase on career related social channels
- traffic on careersite coming from content on social media
We hope this article did give you ‘some idea’ about ‘new ideas’ in using content marketing to elevate your employer brand.
Also do you think we have missed a format? Please do share content ideas that have worked for you in the comments section below!
Visit www.pxtxb.com for more informative content on #employerbranding
